What’s the best time to post on Facebook, share on Instagram or tweet on Twitter? Knowing the right time of day can be difficult. Organic reach on social media is a rare sighting today. Paid traffic is dominating the news feed, and it is getting increasingly harder to get in front of your audience. There is one simple trick to getting the most organic reach on your social media posts – post at the best time of the day. Posting during the best time of the day will get you more traffic, more engagement, and more followers of your profile.
Social Media Management Tool
You can start with your social media management tool. For example, Recurpost allows you to schedule a post automatically, and post it based on the time of day your page is getting the most engagement. These tools will start to learn your audience and adjust to knowing when you are getting the best results. Recurpost also allows you to pull in content from RSS feeds, add multiple social media accounts and set up different categories and post schedules. It’s a great tool for social media management and automation.
Time Zone Matters
Did you know that 80% of the U.S. population is in the Central and Eastern time zones? Choosing an optimal time within those time zones, assuming you are trying to reach the whole USA, would be a great start.
Pro-tip: Use Google Analytics to identify where your audience is and what the most popular time zone is among your audience.
Best time to post on Facebook
Saturdays and Sundays get the highest engagement with 32%, followed by Thursday and Friday with 18%. The best times are 9 a.m., 1 p.m., and 3 p.m. Posting at 3 p.m. will get you the most clicks, while 1 p.m. will get you the most shares. Using the platforms existing options for uploading video will get you more reach than linking out. If you do post video links, use a custom image and link in the post rather than using the function that automatically populates link information.
Best time to post on Instagram
When posting on Instagram, the two most popular days are Mondays and Thursdays. The best times are 2 a.m., 8 – 9 a.m., and 5 p.m. Posting videos to the platform will get you more interaction than a photo. Posting videos at 9 p.m. will get you the best engagement.
Best time to tweet on Twitter
Wednesdays are the best day for Twitter posts. Noon, 3 p.m., 5 p.m. and 6 p.m. are all popular times to post, however, with Twitter, it depends on your audience. If you are a business-to-business (B2B) company, consider posting during the day, noon, when businesses are on lunch break is a good time. If you are a business-to-consumer (B2C) company, 5 and 6 p.m. are great when people get home and check their feed.
Best time to pin on Pinterest
Saturdays and Sundays are the best two days to post on Pinterest. However, Pinterest is very popular for topics of the day so with the current algorithm you can get excellent traction on any day. The best times for Pinterest is 2 a.m., 2 p.m. and 9 p.m. The worst time to post on Pinterest is during work hours. When you are using Pinterest, make sure you put a call to action – this will get up to 80% more people to interact!
Best time to post on LinkedIn
The best days of the week to post on LinkedIn are Tuesday, Wednesday, and Thursday. Monday and Friday see extremely low engagement. When you are posting on LinkedIn, remember to think corporate – your audience is usually a business professional. People will check LinkedIn before work, from 7 to 8 a.m., at lunch around noon, and after work, from 5 to 6 p.m.
Best time to post to Google+
Wednesdays are the best day to post on Google+ during the hours of 9 a.m., 11 a.m., and noon to 1 p.m. The vast majority of people on Google+ are lurkers and will not interact with your content. Google+ is essential to all businesses because it will help you rank on Google, but you do not see much activity from it. Don’t expect much engagement from Google+.
Know your audience
When you are thinking of what to post, remember what mindset people are in when they will see your post. Facebook users are not looking to buy something but will connect with something more emotional because Facebook is for connecting people.
Frequency to post on social media
To have a successful social media campaign social media managers should post every single day, at least once. You can post at the right time of the day, but if you are not posting often enough, then your audience will decline, and they will stop following you. I recommend that you create a 52-week content calendar and schedule social media content using Recurpost. Spend some time to plan ahead, and you will save yourself valuable time – time you can use to interact with your followers and build your brand.
Data Source: CoSchedule derived data from 16 compiled social media studies
Have other social media marketing tips? Tell me about it in the comments below or on twitter.com/nerdsquawk.