Content marketing is vital for companies to engage their local costumers. Too often, a small business will often launch their website and make very few changes. Content marketing can positively impact your business with little to know cost.

What is content marketing?

Content marketing is a strategy focused on the creation and distribution of content relevant to your audience and business. The goal? To attract potential customers and keep customers to grow your business and profit. Here’s why your small business benefits from content marketing:

1) You can build your brand.

As you publish fresh content on a regular basis, you are inviting more opportunities for your audience to see your business. Furthermore, if you are providing content that they find valuable, and of interest to them, they will share it with their friends and colleagues – allowing you to reach even more people.

2) You can engage your customers.

Your customers, or your audience, wants to connect with you. Through compiling and sharing the information they want on your business website, you are building a relationship with them. You can expand upon this engagement through leveraging social media and email lists.

3) You can get more web traffic.

The more content you have, the greater your opportunity is to get traffic. When consumers have a problem, they use a search engine, like Google, to find a solution. You can become a subject-matter expert and resource for potential customers. They may even bookmark your website to find more information later. Create custom content that speaks to your audience and their needs rather than using template or filler copy.

4) You can increase backlinks.

Backlinks, or inbound links, are a foundation of search engine optimization (SEO). The number of backlinks a website has is an indication of how popular it is. If you produce quality content, people or businesses will want to share your site’s content. The more content shared, the greater your presence is online, and the higher you will rank in search results.

5) You can gain notoriety as an expert.

As you grow in the knowledge of your field of business and share that knowledge with your customers, you also gain respect as an expert in your field. As more people follow your expertise, they will look to you again and again for the information they need. You do not have to be a large business to be an authority in your field.

6) You can profit.

The more visitors your site has, the greater your chances of converting that traffic into a paying customer or return customer. Every user who views your website is an opportunity to convert to a sale.

7) You can save money.

Developing content to market your business is more affordable than advertising, and you can do it without spending a lot of money. Inbound marketing costs more than 60% less than outbound marketing. In fact, inbound marketing is often free.

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